Let's Bounce Bakery
Social media and influencer marketing for Let’s Bounce – Powered by Keki.Focus on community growth, creator amplification, and in-store demand.
Project Overview
Client
Let's Bounce Bakery
Location
New York, NY
PROJECT LENGTH
3 Years
targetS
Services
Social Media Marketing
Influencers
Content Creation
Let's Bounce creates soft and creamy Japanese desserts that melt in your mouth.
BUILDING VIRALITY
The challenge:
Let’s Bounce had strong product-market fit and organic buzz, but growth relied heavily on inconsistent viral moments. The brand needed a scalable system to drive sustained awareness, steady foot traffic, and predictable sales without losing its cult appeal or over-commercializing the experience.
The APPROACH:
BUILD AN INFLUENCER ENGINE
Shifted from sporadic creator posts to a repeatable influencer pipeline. Proactively sourced, vetted, negotiated, and coordinated dozens of creators per month, prioritizing local relevance, visual storytelling, and in-store conversion potential over vanity metrics.
TURN SOCIAL INTO A STOREFRONT
Managed DMs, comments, and community engagement as a sales channel rather than a support function. Real-time responses, reposting UGC, and active participation in local conversations helped convert curiosity into visits.
PAIR ORGANIC BUZZ WITH PAID AMPLIFICATION
Used paid social to extend the lifespan of top-performing influencer content, aligning creative with peak demand periods and seasonal product drops. This ensured viral moments translated into measurable revenue rather than fleeting attention.
EXTEND DIGITAL INTO PHYSICAL SPACES
Designed in-store marketing materials that reinforced social narratives, encouraged sharing, and closed the loop between online discovery and offline experience.
THE RESULTS:
20% ORGANIC FOLLOWER GROWTH ON INSTAGRAM
100'S OF INFLUENCERS ACTIVATED ANNUALLY
100K+ MONTHLY IMPRESSIONS ACROSS SOCIALS
