Dream Hospitality Group
Executing high-volume social publishing, paid media, and CRM operations during the critical summer peak across a portfolio of nightlife and restaurant brands in New York City.
Project Overview
Client
Dream Hospitality Group
Location
New York, NY
PROJECT LENGTH
3 Months
targetS
Services
Paid Ads
Social Media Marketing
Dream Hospitality Group is a NYC–based hospitality group operating high-traffic nightlife venues and restaurants across the city.
SUPPORT GROWTH
The challenge:
The summer season represents the highest-volume period for NYC nightlife. Dream Hospitality Group required temporary, surge-level marketing support to sustain daily visibility, accelerate promotion, and manage increased audience inflow across social and email channels during this peak demand window.
The APPROACH:
Peak-season social execution
Scheduled and managed 100+ posts per week across 5 social channels. Focused on maintaining uninterrupted visibility during the summer traffic surge.
Centralized content curation
Owned the image library used across accounts, sourcing approved assets and selectively reposting high-quality user-generated content from tagged guests to reinforce social proof during high-attendance periods.
Paid media during demand spikes
Created, scheduled, and managed 10 paid social campaigns across a $2k monthly budget, prioritizing event promotion and venue awareness during peak summer nights and weekends.
CRM support for seasonal volume
Maintained and activated a 100K-user CRM list, onboarding new visitors and deploying email campaigns to capture and retain increased summer foot traffic.
THE RESULTS:
400+ SOCIAL POSTS PUBLISHED MONTHLY
100K+ USER CRM ACTIVATED
$25K ANNUAL PAID MEDIA MANAGED
