NFL Athlete Social Content — Alex Mack
Alex Mack wanted to experiment with short-form video as a way to share more personal, off-field moments with his audience. Using casual, self-shot footage, the goal is to create a recurring social series that feels authentic while still benefiting from structure, pacing, and clear creative direction.
Project Overview
Client
Alex Mack
PROJECT LENGTH
3 months
targetS
Services
Content Creation
Social Media Marketing
Alex Mack is a former NFL center with a strong personal following rooted in credibility, longevity, and approachability.
Build audience engagement
The challenge:
All footage is filmed casually without a crew, scripts, or controlled environments. The challenge is to create consistency, narrative flow, and brand recognition from raw, unscripted clips—without stripping away the personality that makes the content feel real.
The APPROACH:
Series-First Thinking
Designed Cooking with Alex Mack as a repeatable format with a consistent intro, pacing, and visual language to encourage return viewers.
Lightweight Branding
Created animated intro slates, logo lockups, and subtle graphic elements that added identity without overpowering the content.
Creative direction from raw assets
Shaped story arcs and comedic moments entirely from footage provided, emphasizing authenticity over perfection.
Scalable production workflow
Built an efficient edit pipeline that allowed new episodes to be turned around quickly as footage came in.
THE RESULTS:
140K+ cumulative views across published reels
Viewership scaled from 12K to 22K+
