Scrolling through social media sometimes feels like a commercial. Every other business account feels impersonal and like it's just trying to sell me the next lose-all-of-your-fat-in-one-day pill.

Do you feel like you’re putting in all the effort on social media but getting little to no results?

You’re not alone, many businesses struggle with social media. With so many platforms and strategies to choose from, it can be difficult to know where and how to focus your efforts.

Sometimes our social pages feel like a big jumble of targeting and scrambling for engagement.

Small business owners and freelancers know the deal. You’re doing everything in your power to give consumers the best you can offer, yet no one’s even batting an eye at your business.

The area of marketing that small hospitality businesses often struggle with is consumer psychology. We observe our audience through their buying behaviors to understand their purchase decisions, but it seems impossible to predict what they’ll do. It seems clear that the goal is to understand how to influence customer behavior and the truth is, you can’t — but you can try your best to understand what influences it.

As marketers, we are great at communicating with our audience and creating compelling content that just clicks with our customers. Making a successful content strategy, seeing results in our KPIs, and watching our brand come to life are what drive us to feel like successful marketers. But one of the biggest steps to reaching that point is researching our target audience.