As a business owner in today's digital age, having a strong social media presence is crucial for reaching your target audience and growing your brand.

The best hashtags for social media marketing are not the most popular. Social media marketing hashtags have some do’s and don’t’s that can make or break a social strategy. I‘ve outlined some key points I follow for effective hashtag use throughout the three leading platforms my clients use: Instagram, Twitter, and TikTok.

An important step to mastering the Instagram funnel is knowing how to turn reel views into followers. Instagram Reels (and Facebook Reels) are a great way to reach a bigger audience. They are the most recent focus of the Instagram algorithm in helping accounts reach new accounts and convert them into followers. The most difficult part of Instagram Reels, however, is understanding how to convert reel views to followers.